Strategic counsel for the brands behind exceptional spaces
Fractional and freelance marketing leadership across design, interiors, architectural products, and manufacturing. A decade of luxury experience, on your terms.
Built for brands behind the spaces we experience
With over a decade of experience in the luxury and interiors space, Erica Seeger works as an extension of your team, leading initiatives or integrating seamlessly into existing efforts. Her background spans marketing for international and domestic brands across carpets, acoustics, lighting, and furnishings, from go-to-market strategy and product launches to global tradeshow execution.
She aligns creative output with business objectives through targeted outreach and engagement strategies that drive adoption among leading design firms, resulting in installations across major workplaces and cultural institutions, including Google, Publicis, Industrious, and the Metropolitan Opera.
ELS Collaborative partners with brands, from large-scale companies to independently owned rep groups, to navigate the intersection of strategy, storytelling, and execution, bringing clarity, consistency, and intention to how they show up in the market.
Founder
Erica Seeger
Experience across the design landscape
Strategic planning and execution of new collection debuts, from initial marketing assets through consumer-facing activations designed to generate momentum in the design community.
End-to-end event strategy for showroom events and global tradeshows, including NBAA & EBACE, creating immersive brand moments that engage designers and architects worldwide.
Developing targeted go-to-market plans for brands entering or expanding within specific markets, supporting independent rep groups through positioning, channel strategy, content, and campaign development.
Strengthening positioning, visibility, and engagement within the design community.
Brand repositioning and marketing strategy for architectural products, building targeted outreach and engagement strategies that drove adoption among top design firms. Following this momentum, I supported a complete rebrand and market relaunch into additional territories.